# identity.md

## Organization Overview
- **Company Name:** Yoast
- **Mission:** To make SEO available for everyone and empower people, businesses, and websites through software and education.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** Serving 13+ million customers worldwide.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Leadership team includes Anne Baukje de Jong, Judith Terbeek-Arts, Neringa Kavaliauskaite, and Reka Zalay-Takacs. [Meet our leadership team](https://yoast.com/about-us/meet-our-leadership-team).
- **Team Structure and Departments:** A diverse, distributed team focused on product development, SEO education, and community support. [View full team](https://yoast.com/about-us/team).
- **Company Culture and Values:** Dedicated to community impact, diversity (Yoast Diversity Fund), and continuous adaptation. [Core Values](https://yoast.com/about-us/core-values).

## Operations & Structure
- **Business Model and Operational Approach:** Provides SEO software solutions and online SEO courses for website owners and businesses.
- **Location(s) and Geographic Presence:** Global online presence; active participant in international events such as WordCamp.
- **Key Partnerships and Affiliations:** Active in the WordPress community; sponsors major industry events like WordCamp US.